Friday, January 02, 2009

A new year requires new thinking

I've said it before and I'll say it again: Entrepreneurship is a way of thinking, not a way of doing. Are we as designers learning to change the way we think?

Are we applying the same principles and processes (not formulas) that we advise our clients with to ourselves?

Does the way we think lead to greater economic gain for our clients, and by extension to ourselves?

Are we becoming more adept at what we do, by applying experience and thinking learned from previous opportunity to new opportunity?

Are we thinking beyond the current state: beyond branding, beyond marketing, beyond doing?

It's never too late to change the way we think.