what's in a name

Thinking of a new name for your business? Try:

Web 2.0 Company Name Generator

Nameboy

Blatant display of the obvious

free font downloads

Ah, so you arrived here expecting some free font downloads, did you?

My economics professor always taught us one simple concept: TANSTAAFL. Short for There Ain't No Such Thing As A Free Lunch. Likewise, in many instances, there ain't no such thing as a free font. Free for you may mean stealing from me.

If fonts are free, then why do foundries and individuals charge for them? Or, if they're worth paying for, then how can some web sites give them away for free?

There are individuals and foundries who do create original fonts, and distribute them at no charge. Free for you. There are also many, many fonts available on free font web sites that are derivative or blatant knock-off designs of commercially-available typefaces. Stealing from me.

Foundries charge for them because there is inherent value in the type designs, and the usefulness to others for their own commercial uses. They are valuable software, and legally protected as such. Foundries charge for them, because they take weeks and months to create. At this point in time, few, if any, foundries are using the Creative Commons licensing model.

If a font adds any value to what it may be used for, then isn't it worth something in and of itself?

Organizations such as TypeRight argue for the legal and ethical use of font software. Creative Pro asks "Is it stealing?" Either way, education is the key to understanding.

It's admirable when an individual creates something like a font and makes it freely available, but that is their choice to do so; not every type designer or type foundry is obligated to follow the same course. It should be the creator's choice, not because somebody liked the original and tweaked two or three beziér points and called it an improvement and an original work. Just like with music, there's no inherent right to have access to another's work without compensating the creator.

What would Walt Disney think? TANSTAAFF.

PS: Check out the Google Adwords on the right, and you can see how interested people are in free fonts for mac and pc. (If they make it past the Adwords filter!)

Wired Magazine Redesign

As magazines go, WIRED has always been a favorite, I've been reading it for years. Cover to cover, even the colophon.

The latest issue featured a redesign. If you weren't aware of it by simply looking at it (hello!), the many self-referential comments about the typography, scattered throughout, were a dead giveaway. And funny, if you enjoy typographic humor.

The best part about the redesign? Now it's readable (again). Every other redesign of WIRED seems to pick a different text typeface, this time it is a serif 's turn. Much more readable, although that's just my opinion.

The editorial voice seems to have become a bit corny, as if they are tired of trying to maintain their air of aloof inevitability, and having become a tad self-mocking. Similar to the editorial tone of MacAddict, now Mac|Life. Although not quite that goofy.

All in all, it's less tired and more wired.

5 thoughts for designers

Every day seems to bring new challenges, but some challenges remain constant:

1. You are being hired to solve problems, now solve them!
   
2. Don't use the level of "busyness" as a gauge for profitability.
3. It's your role to challenge assumptions.
4. You are never too busy for your best clients.
   
5. Resist the tyranny of the urgent and focus on your priorities.

Five quick things, but well worth remembering.